From the field
Lessons from real sprints, real data, and founders who chose clarity over comfort.
High production value signals 'Marketing.' Low production value signals 'Truth.' Learn why raw tutorial videos convert better than polished ads.
Stop doing Corporate Cosplay. Your size is your only advantage. Use it. Learn how founders use direct support to turn early users into fanatics.
Recurring revenue is vanity. Cash in the bank is sanity. Learn how founders raise $30k-$100k upfront with private lifetime deals before launching subscriptions.
Why 50% of something is better than 100% of nothing—and how two founders used equity partnerships to hit $20k–$50k/month in record time.
The biggest lie in the startup world is that you need a unique idea to succeed. Founders making $10k-$200k/month all share one trait: their ideas are incredibly boring.
Most founders spend months building before discovering nobody wants what they made. Here's a structured 7-day process to validate your idea with real signals — not opinions.